Each winter, the Garden Media Group releases its trend report for the year ahead. These folks comb through all the market, economic and psychological research to figure out how consumers feel about their gardens and what they are doing with them. These trends often get translated into the kinds of products and plants you’ll see in garden centers during the year ahead.
There are some fascinating garden trends at work in 2014 — ones that we consider very positive and that MSHS is hoping to encourage through its activities and events. For instance, one trend spotted was that younger men (18-34) are more interested in gardening. They like to grill and grow their own hops for beer. If you know someone (guy or gal) who likes brewing and beer, be sure to tell them about our March 19 beer tasting event — Beer Tasting, Hops and Hot Sauce, which will be held at 6:30 p.m. at Day Block Brewing in Minneapolis. For $35, ($30 for MSHS members), attendees will enjoy samples of Day Block Brewing’s IPA, Ale and Porter and complementary hors d’oeuvres. Michael Pursell with Growing Lots Urban Farm will talk about growing peppers for making your own hot sauce — a perfect accompaniment to beer and two University of Minnesota scientists — Charlie Rohwer and Josh Havill — will talk about growing your own hops vines for brewing. Sounds like a fun — slightly trendy – evening!
Another garden trend is that more people are growing “super foods,” such as berries, and that consumers are looking for plants that are elegant and relatively easy to maintain. If you are a plant person who likes to try new varieties, MSHS hosts the Spring at the Inn each year just for you. The event includes either a lunch or a dinner at the lovely Lake Elmo Inn and Event Center, followed by a plant fashion show, with new plants from our local wholesale nursery, Bailey Nurseries, Inc. The show includes everything from trees to annuals. The event also includes a silent auction, door prizes and lots of fun. The lunch event is nearly sold out, but there’s still room at the dinner. You can register with MSHS. This is a great event for garden clubs or other garden groups, so get 10 people together and order a table.
What trends will be showing up in your garden this year?